If you are an emerging independent artiste, one of your biggest goals should be – promoting your gospel song effectively and you may end up wondering how to achieve that in this digital world.
Gospel Music promotion is now easier than before. There are many tools and platforms online that you can easily use to promote your song effectively.
On the other hand, knowing exactly what platforms suit your music style is quite important in your music promotion plan. You don’t want to waste too much time on platforms or outlets that won’t give you the kind of result you desire.
So, in this article, I am going to give you different ways to better promote your gospel music online without spreading yourself too thin and wasting too many resources.
I will be dividing these methods into two categories, namely;
- Paid (Cosyly) Method
- Free (Low Budget) Method
1. Paid (Costly) Method:
For this kind of method to work for you, you have to prepare a huge budget. This may not work out for some independent artists because it’s quite expensive nevertheless, you shouldn’t turn a blind eye to these methods of promotion because they will give you the best result.
Here are some different paid methods of music promotion for emerging gospel artists.
- Sponsored Adverts on Social Media
- Pitching/Playlisting on Digital Stores
- Influencer Marketing
- Music Blog Promotion
(a) Sponsored Adverts on Social Media:
Promoting your gospel song through sponsored adverts on social media has proven to be effective recently.
By leveraging the advertising tools of some social media platforms like Facebook, Instagram, YouTube, and Google, you can easily showcase your music to billions of users – gospel music lovers on those platforms.
One of the most interesting things about using this method is that you have the option to target a particular audience. You can target users on these platforms by their age, location, interests, gender, etc.
Let’s say your music is loved mostly by females between the age of 18 and 25 living in your city, you can set up an advert o these social platforms to target them by selecting their gender, age, and location.
On these platforms, you can set up a successful advert for a budget of at least N700.00/1$ per day, the tricky part is, the more money or budget you put into advertising your gospel song through this platform, the more result you get.
Reach thousands of users on Facebook, Instagram, and YouTube by running a targeted sponsored advert for your music – Contact Us Here
(b) Pitching/Playlisting on Digital Stores:
This is also another way of pushing your gospel music as an artist. But before you can use this method, you have to first distribute your song on digital stores e.g iTunes, Spotify, BoomPlay, AppleMusic, Amazon Music, etc.
There are many digital stores out there with millions of users looking out for new music monthly and by pitching your song on these music stores, your songs will be recommended to the users thereby giving your music more exposure.
Playlisting is simply when your song is added to an already performing playlist created by curators on these music stores.
Let’s say the playlist gets 500 streams in a day, your song will eventually get at least 200 to 300 streams depending on the position of your song on the playlist and whether or not the users stream all songs on the playlist.
Here’s how you can effectively get your song on a Spotify, Boomplay, or iTunes playlist.
Distribute your Gospel Song on all digital platforms like iTunes, AppleMusic, BoomPlay, DeeZer, Spotify, etc. – Contact Us Here
(c) Influencer Marketing:
Influencer Marketing cannot be put aside when it comes to gospel music promotion and this is done by paying a celebrity or an influencer to talk about your song.
As a gospel artiste, when planning to use an influencer to promote your song, you should note the kind of audience following such an influencer.
You will get a better result if you hire an influencer with 10K followers that have an interest in gospel music than hiring an influencer with 100K followers with undefined interest.
In a nutshell, only hire an influencer that has a huge number of followers in your target audience.
Top gospel music artists, Pastors or Christian Individuals, and Christian blog pages on Instagram, TikTok, or Facebook are all examples of influencers you can hire to market or promote your gospel song.
(d) Music Blog Promotion:
Contrary to what most people believe, this method of promotion is still effective in this age.
There are many music blogs that are focused on publishing and promoting only Christian and Gospel Content and each of these blogs has thousands of visitors every day.
Publishing your song on blogs like these will give your song a lot of exposure. For better results, you can reach out to a blog to place your song where the visitors will see and engage with the song.
A blog’s Sidebar, Header, and Footer are all good places where you can have your song displayed. Your song can also perform very well if it is placed within posts of such a blog; this is called in-post placement.
Blogs like Sounds4TheKing, GospelMind, GospelHotspot, AmenRadio, UnikEmpire, etc. are all examples of gospel music blogs you can promote your song with as an artiste.
Distribute your Gospel Song on Top Gospel Music Blogs at an affordable rate – Contact Us Here
2. Free (Low-Budget Method):
If you don’t have a huge budget as an artiste, then this method will work well for you.
It is not entirely free because there are some things you’d still spend money on, for instance, purchasing of data subscription, purchasing of hosting plan for your website, etc. that’s why I dubbed it the Free (Low Budget) Method.
Here are some different free (low-budget) methods of music promotion for emerging gospel artists.
- Email Marketing
- Social Media Platforms
- Content Marketing
One of the easiest ways to build a strong online presence as an emerging gospel artist is to set up or create a portfolio website for your brand.
Purchase a domain name (which should be your stage name) and build yourself a website that will showcase everything about you as a music maker. Things like your music, videos, artiste bio, contact information, upcoming events, etc should be displayed on your website.
Whenever you put out a new song, you can share the song on your website and send the link to your fans on social media.
Another way of driving visitors who may eventually become your fan is to create SEO-optimized blog posts. You can dedicate a special page on your website for your blog post.
You can create a post that talks about your journey as a musician.
(b) Email Marketing:
Email Marketing is one of the best ways of promoting your song as a gospel artiste because anyone who subscribes to your list will eventually see the newsletter or message you send.
Email marketing is a surefire way of building a strong community with your fan base, to achieve this, you can send out weekly or monthly newsletters depending on your content marketing calendar. This will tell your subscribers that you care about them greatly.
You can build your mailing list by giving out freebies to your fans across social media in exchange for their email address, you can as well collect emails physically from your fans.
The best way to build your mailing list and get new subscribers is to place mail subscription forms on your website fans or visitors on your website will sign up to your mailing list through the form.
Platforms like MailChimp, Sendfox, and Sendiblue are all great platforms at your disposal to create and send out newsletters to your subscribers.
Create a professional and responsive website for your brand as an artiste – Domain Name, Email List and Social Media Integrations included – Contact Us Here
(c) Social Media Platforms:
If you want to make an impact as an artiste faster today, you need to be visible on social media. Promoting your song on social media is very important because it has billions of users and it’s absolutely free to use.
There are many social media platforms out there that can help you grow as an artiste but to not burn yourself out, you need to focus on the ones that work for you and your audience. Platforms like Facebook, Instagram, YouTube, and TikTok are good examples.
To make your music promotion more effective on these social media platforms, you must distribute your song to those platforms. This will allow users on these platforms to use your music in their videos on TikTok or reels.
Distribute your gospel music to TikTok, Facebook, Instagram, and YouTube at an affordable rate – Contact Us Here
(d) Content Marketing:
Content is King – you might have heard or seen that phrase before and to be real honest with you, that phrase is true.
If you want to gain massive visibility on the internet as a gospel artiste, you need to switch up your content marketing game.
By sharing the right content at the right time on your pages on the internet, you will not only gain more visibility, but you will also get more authority in your industry – which will increase the level at which you get new followers every day.
To really improve the visibility of your song, you have to create engaging content for your pages on social media before and after the release date. Keep talking about your song with different content formats (such as video, texts, pictures, etc.) after the song has been released.
Overall, Music promotion is expensive, and to make things easier for you as an emerging artiste, you have to focus on one promotional method at a time then you can figure out the one that works best for your genre of music and audience.
You should also keep track of your improvements and see how your promotion plans are working out for you. Analyze the data received and figure out what you can do to make better improvements.
Now that you have learned the different ways of gospel music promotion online, which of these methods are you going to try first?
Let me know in the comment below.
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