NF is trending on YouTube with the release of his latest music video, “If You Want Love,” off his chart-topping Perception album.

Existing on the fringe, he pulled the mainstream to him with his third studio album. Shocking the industry, countless fans showed up and lifted Perception to No. 1 on the Billboard Top 200, representing the ultimate underdog story of 2017 chronicled by The New York Times, Forbes, and more.

Bolstered by this overwhelming audience support coast-to-coast, the 16-track enigmatic and emotional epic is the artist’s highest chart bow to date. The record tempers moments of fierce, focused, and fiery rapping with airy and entrancing hooks-all performed by NF.

As part of his quiet culture infiltration, NF has fast become a D.I.Y. streaming phenomenon due to overwhelming fan support.