
OneRPM, a leading independent music distribution and artist services platform, today announced a landmark partnership with internationally acclaimed Nigerian gospel artist Nathaniel Bassey. This exclusive agreement positions OneRPM as the primary distributor for Bassey’s expansive catalog, including his chart-topping hits like “Imela,” “Onise Iyanu,” and “Hallelujah Again,” while unlocking innovative promotional tools to amplify his message of faith and worship to audiences worldwide.
The collaboration comes at a pivotal moment for the global gospel music scene, which has seen explosive growth, with streaming revenues surging 25% year-over-year according to recent IFPI reports. Bassey, whose live recordings and collaborations with artists like Sinach and Mercy Chinwo have garnered over 500 million streams across platforms, brings a devoted fanbase spanning Africa, Europe, and North America. Under the new deal, OneRPM will leverage its advanced analytics, playlist curation, and sync licensing expertise to propel Bassey’s discography into new markets, including targeted campaigns in the U.S. and Asia.
“This partnership is more than a distribution deal—it’s a divine alignment,” said Bassey in an exclusive statement. “OneRPM’s commitment to artist empowerment resonates deeply with my mission to spread hope through music. They’ve got the tools to take our worship global without compromising the heart behind it. I’m excited for what’s ahead as we reach souls who need to encounter God’s presence like never before.”
Matt Smith, CEO of OneRPM, echoed the enthusiasm: “Nathaniel Bassey is a trailblazer whose music transcends borders and genres, touching lives in profound ways. We’re honored to partner with him at this exciting juncture in his career. Our platform is built for visionaries like Nathaniel—offering seamless global reach, data-driven insights, and creative freedom. Together, we’ll not only distribute his incredible work but also foster the next wave of gospel innovation.”
The deal includes bespoke marketing initiatives, such as enhanced Spotify and Apple Music integrations, virtual worship experiences, and cross-promotional tie-ins with faith-based influencers. OneRPM’s track record with emerging and established acts, including recent successes with gospel peers like Tasha Cobbs Leonard, which underscores its prowess in the faith music space.
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